Everyone loves a good cocktail, but not everyone drinks. There’s more to a non-alcoholic beverage program than just water or flavor sodas. Check out this article in Nightclub & Bar about how profitable a well executed non-alcoholic beverage program can be.
The Essential Cocktail
The King of Cocktails Dale Degroff has just recently published his second book and it is a must-have at any one's bar. The Essential Cocktail (Clarkson Potter, 2008), covers it all — from Slings to Sidecars. Anyone from professional bartenders to at home drink-makers...
